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Our Guiding Message

The Burslem Regeneration Trust (BRT) guiding message declares our purpose and vision, along with the values that steer all of our decisions and behaviours.

The three elements of purpose, vision and values, coalesce to provide our focus and a route forward to make Burslem a great place for people to live, work, visit and invest in.

Our Purpose

Our purpose defines why we exist and our higher benefit on the society of Burslem.  It defines why we do what we do.

Burslem Regeneration Trust is a not-for-profit organisation that aims to make Burslem an even better place for people to live, work, visit and invest in.


Our Vision

Our vision defines an ambitious outcome, not the action that will bring us there.  It outlines how we will leave Burslem and Stoke-on-Trent as better places.

Within Burslem, we will be recognised as contributing to the renewal of heritage buildings, supporting existing and new businesses, seeking investment in local infrastructure, promoting world class education and lifelong learning, and ensuring the cultural opportunities and events within Burslem are nurtured and accessible to everyone.

We will also contribute to the wider success of a Stoke-on-Trent as a healthy, sustainable and viable city.  A city where all, individually and collectively, can achieve their potential, where inequality is progressively reduced, where wider cultural initiatives are supported, and where cooperative effort underpins the transformation that is required.

Our Values

Our values influence our behaviours and guide our decision making and judgement.  They are not simply a list to publish, but are embedded in everything we do where all members are role models for our commitment to these values.

Partnership: Working with partner organisations within Burslem is at the core of how we work.  We build multi-sector associations made up of separate partners, each committed through their own organisations and groups to cooperative working in Burslem.  Moving forward together yields the most benefit for Burslem.

Economic growth and prosperity:  We celebrate the successful and leading edge businesses in the town, working with them to advocate sustainability, economic growth, and prosperity.  We champion and embrace a shared dialogue that brings together commercial and community expertise for the benefit of both the town and our businesses.

Heritage and culture: Our historic built heritage combined with our creative industries is the platform from which our activities are guided.  We do everything within our control to continuously improve and nurture this unique culture.

Strategic thinking and sustainable development: We strive to achieve our vision in a sustainable way through activities that create a long-term legacy within Burslem.  This requires strategic thinking, where we anticipate what lies ahead, think critically and act decisively.  Broader sustainable development mechanisms, such as the United Nations Framework Convention on Climate Change, are also important to our decision making through components that include the decarbonisation of our economy.

Being ready: Being ready reflects our connection to the motto engrained on the coat of arms for Burslem.  It also reflects our understanding that to be successful we need to adjust to changes throughout the UK and global economy, and anchor our ability to respond to these changes for the benefit of Burslem.

Action centric: We balance our partnership and facilitation activities with an action centric orientation that enables the BRT to make a real difference in the community.  We do this by establishing project groups that are assigned to specific objectives.

Lifelong learning: Lifelong learning is about creating and maintaining a positive attitude to learning for both personal and professional development.  This value represents our partnership work with wide-ranging learning organisations and sustainability for the culture and people of Burslem.

Accountability: Our internal controls and governance ensure that we effectively direct our resources to the needs of the community and the vision of the BRT.