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Our Priorities and Objectives

Our objectives determine the actions that the BRT will take to attain our vision.  They are based on SMART principles (specific, measurable, attainable, relevant, time-bund) in order that our combined efforts result in real benefits to Burslem.

We also recognise that we are a small not-for-profit organisation with finite people and capital resources and must be prudent and strategic in our prioritisation of objectives.  We seek to become the oil in the machine, not the machine itself.

The below five objectives set out the priorities for the period 2016-2020. 

BRT Objectives (2016-2020)

  1. Renewal of heritage buildings
  2. Supporting existing and new businesses
  3. Seeking investment in local infrastructure
  4. Promoting world class education and lifelong learning
  5. Accessibility and growth of cultural opportunities and events

Renewal of heritage buildings

  • We will seek funding for the renewal of heritage buildings
  • We will promote the re-use of vacant sites and buildings and seek to nurture partnerships with owners and developers
  • We will promote Burslem's internationally important built heritage and the cultural differentiators that make Burslem stand-out
  • We will engage with the wider community to understand their priorities and challenges for renewal

Supporting existing and new businesses

  • We will work with local businesses to understand what they need from the community and what they can give to it to ensure long term sustainability for them.  We will also encourage these existing businesses to contribute and help us deliver on our vision for the local community, whilst ensuring our leading edge businesses are included, nurtured, welcomed, and embraced by the local community
  • Our communication strategy will seek to promote the town through a vision of optimal location, excellent road and rail links, and exceptionally attractive land and property prices.  This promotion is intended to create employment opportunities and economic growth within the town
  • We will leverage the commercial expertise from local businesses to provide insight, guidance and strategic thinking for the benefit of the whole community
  • We will encourage new businesses to locate in the town to ensure the long term economic viability in the area

Seeking investment in local infrastructure

  • We will work with partners to encourage, champion and promote investment in local infrastructure
  • We will utilise our broad membership base within the community to promote improvements to public spaces, seeking to improve usability, accessibility and quality

Promoting world class education and lifelong learning

  • We will support the continued development of our existing and new high quality education settings
  • We will utilise our broad membership to include business and other partners in encouraging educational programmes
  • We will leverage our capabilities to promote Burslem’s educational establishments to a wide audience
  • We will promote accessibility to lifelong learning, advocating the learning economy in Burslem through our partners

Accessibility and growth of cultural opportunities and events

  • We will build partnerships with community organisations
  • We will engage with partners and the wider community to develop solutions that improve access to cultural opportunities
  • We will promote Burslem's social, industrial and literary heritage
  • We will endorse and champion the creative industries and encourage a thriving commercial core